MEET EMMA

Yogi and founder of MAI, Emma is certified through Yoga Alliance 200 hour to teach Power Vinyasa yoga and has completed Baptiste Level 1 with Baron Baptiste.

After graduating in 2010 with an apparel design degree, studying abroad in Paris and completing multiple fashion internships in NYC, Emma moved to Minneapolis. She immediately fell in love with the balance of city and nature that it offered. Her passion for health, wellness and yoga combined with fashion is where the concept of MAI Movement came from.

MEET LIZZIE

Weight Lifting-lover Lizzie joined the team in 2015 as a Senior Designer. Now she co-owns MAI as Emma’s business partner.

After graduating in 2012 with an apparel design degree from University of Minnesota, studying abroad in Paris, and interning in London she brings a love for vibrant city life to all of her designs. She believes that clothing should move with your body and strives to make each element of MAI full of beauty and energy.

THE MAI MINDSET

Long before they met, both Emma and Lizzie were deeply influenced by the power of mindfulness, balance, and setting intentions; practices they learned in their yoga classes.
In the fashion industry, they saw how easy it was for companies to fall into the trap of creating fast fashion to make a quick dollar, capitalizing on the current trend and using the cheapest fabric and production resources that do more harm than good. They believed they could create a better way to make apparel; one that would exemplify the same principles of mindfulness and intention taught in yoga; one that would shatter unfair industry exclusion by providing apparel for people of all sizes; one that would encourage and inspire through body-positive fitness practices; one that would support the fitness community and raise up the people around them.

THE MOVEMENT

Inspired by the mantra, “I AM enough,” MAI Movement is more than just an apparel company. It is an advocate for ethical production, wellness, empowerment and inclusion, as well as a catalyst for growth in the fitness community. Rather than producing dozens of new styles a year like “fast-fashion”- driven retailers, MAI’s team takes time to discover and develop what our customers actually need.

LOCALLY MADE WITH LASTING QUALITY

MAI Movement features thoughtfully designed workout and lifestyle apparel that is manufactured entirely in Minnesota by skilled cutters, sewers, and printers. Owners Emma and Lizzie spend endless hours perfecting and refining every fit and design detail to create the most flattering, versatile styles that make you feel amazing, no matter your shape or size. High quality performance fabrics are carefully sourced and meticulously tested to stand up to your sweatiest workouts, and versatile layering pieces transition you seamlessly into the rest of your day.

MORE THAN FASHION

WE EMPOWER INDIVIDUALS AND ORGANIZATIONS TO DISCOVER THEIR WORTH,
INSPIRE BREAKTHROUGH AND GROW INTO THEIR FULLEST POTENTIAL

LIMITLESS CUSTOMIZATION

Innovative Techniques. Endless Opportunities. A Team as Passionate about Your Brand as You are.

LASTING QUALITY

Timeless Style. Impeccable Fit for Real Bodies in Motion. Quality that Stands up to 100 Wears and Washes

ROI GROWTH

Continuous Loyalty, Visibility + Profitability Gains. Expert Marketing + Merchandising Strategy Support.

ETHICALLY MADE

Made in America with a Team of Skilled Cutters, Cottage Industry Sewers, Screen Printers and Garment Decorators.

EMPOWERING

Advocate for the Dreams and Work-Life Balance of Every Team Member, Vendor and Client.